2024 has seen Isuzu Australia Limited (IAL) retain its position as the country’s foremost heavy commercial vehicle brand, for the 36^th consecutive year.

The achievement comes with a third straight year of record total sales across the Australian truck market, with 51,277 heavy vehicles delivered in 2024, some 3,520 units more than the previous year.

There was a total of 13,402 trucks sold which means the brand captured market share of 26.1% - one of its strongest ever results.

In commenting on Isuzu’s success, IAL Chief of Sales and Aftersales, Ben Lasry made the observation that it is heartening to see the growth of the Australian truck market as it is the first time that the Australian truck market has broken through the fifty-thousand-unit mark.

2024 year in review

• The Australian truck market logged total sales of 51,277 units for the 2024 calendar year—an all-time record and an increase on 2023 numbers.
• There was strong overall growth in the medium and heavy-duty segments while light-duty fell short of 2023 results. ​

• Isuzu sold 13,402 units across all weight segments in 2024, for total market share of 26.1%.
• Isuzu achieved number one in the light-duty segment with 6,805 sales - market share of 46.7% in a softening market segment.
• Isuzu achieved top spot in the highly competitive medium-duty segment with total sales of 4,116 units- a massive 50.6% market share. ​
• Isuzu’s heavy-duty models took market share of 14.5%, securing third spot overall.

IAL Head of Sales, Craig White, said 2025 is going to be massive for the brand and meeting customer demand across a range of industries will be their single-minded focus in the year to come.