The year 2023 will go down in history as the ‘year of the truck’ with 47,757 trucks across all brands being sold in Australia.
This amounts to 3,378 more trucks sold than in the record breaking 2022 total – an increase of 8% in sales.
The Isuzu Trucks brand underlined its position as Australia’s foremost road transport retailer, recording its 35th consecutive year of Australian truck market leadership*.
Isuzu delivered 13,658 new trucks to Australian businesses in 2023, an increase of 298 units compared to 2022.
IAL Director and Chief Operating Officer, Andrew Harbison, said the first half of the year was certainly buoyed by the Federal Government’s instant asset tax write-off measure, although there was continued strong demand throughout the second half of the calendar year.
Isuzu’s tally represents a 28.6% market share.
The light-duty sales of 7,328 units equates to a consistent 45.3% market share for 2023 while in the medium-duty market, Isuzu’s share increased to 49.2% with sales increasing to 3,937 units sold, up 684 units on 2022 results.
Isuzu’s heavy-duty share increased to 13.6% with 2,393 units sold in 2023, solidifying third spot for the brand in this extremely hard-fought segment of the market.
IAL Chief of Sales and Aftersales, Ben Lasry, said Isuzu is committed to another formidable year in 2024, with a series of exciting announcements on the horizon.
